Sustainability is the act of protecting our planet while living our lives and consuming what we want and need. There’s a lot of information around sustainable practices and it can be very confusing for the consumer. That’s why you should choose beauty brands who have done the work for you. Brands that are making an intentional effort to reduce their carbon footprints, have a transparent sustainability statement on their website, keep customers up-to-date regarding their efforts, and own responsibility for each element of their supply chain.
If you trust the brand, you’ll be assured that everything they do – from new launches through to gifting and promotions – is aligned with their mission to consistently become more sustainable.